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 Post subject: web page always on top
PostPosted: Tue Feb 23, 2016 3:43 pm 

Joined: Sat Oct 17, 2015 2:39 am
Posts: 293
The process ofweb page always on top by which promotion is displayed can involve many parties. In the simplest case, the web site publisher selects and serves the ads. which operate their own advertising departments may use this method.Online process simple publisher case The ads may be outsourced to an advertising agency under contract with the, and served from the advertising agency’s servers.Online advertising using an ad agency advertising serving process using online bidding Alternatively, ad space may be offered for sale in a bidding market using an ad exchange and real time bidding. This involves many parties interacting automatically in real time. In response to a request , the publisher content server sends the web page content over the Internet. The page does not yet contain ads, but contains links which cause the browser to connect to the publisher ad server to request that the spaces left for ads be filled in with ads. Information identifying the user, such as cookies and the page being viewed, is transmitted to the .The server then communicates with a supply side platform server. The publisher is offering ad space for sale, so they are considered the supplier. The supply side platform also receives the identifying information, which it sends to a data management platform. At the data management platform, the user’s identifying information is used to look up demographic information, previous purchases, and other information of interest to advertisers. 60563

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